Benefits Vs. Competitors: I use minimal and clean ingredients not only safe for the environment but also your scalp and hair! Also, by choosing organic, I know the ingredients aren’t made with pesticides. I have found that my bottles last twice as long as the aerosol cans I was constantly using AND if local, I offer my customers the ability to recycle their bottles and give a discount for reusing and recycling them! Plus, the essential oils I use have hair growth benefits derived naturally and directly from the plant where shelved aerosol cans are filled with toxic and synthetic fragrances PLUS you can pronounce all of the ingredients in mine!!